Friday, October 7, 2011

10 Polaroids from Passport to Trespass are in this exhibition opening October 15th.
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For Immediate Release
Contact Meghan Walter
(404) 885-1080

Instant Gratification: From Polaroid to Impossible

Photographs by Chloe Aftel, Sol Allen, David Walter Banks, Kendrick Brinson, Amber Fouts, Grant Hamilton, Mikael Kennedy, John Reuter, Magnus Stark

Atlanta, GA. Jennifer Schwartz Gallery is proud to present Instant Gratification, a showcase of instant film photography. Jennifer Schwartz Gallery will host an opening reception on Saturday, October 15th from 7 to 10 P.M. The exhibition will be on display until Saturday, November 26th.

Why has instant film been able to survive in the digital age? What is it about the material that captures people's imagination and interest?  Polaroid gave up on the material a few years ago, but since then, there has been a resurgent interest. Through groups like The Impossible Project, the 20x24 studio and others, the instant material has been given a new life in the 21st century. Gallery owner Jennifer Schwartz says, “in recent years there has been a revival of instant film, and photographers have learned to embrace the film’s inherent imperfections to create striking, innovative images.”

This exhibition will explore the magic of instant film by displaying different artists’ approach to the material, from "straight" imagery to the very abstract. Stylistically, the artists vary greatly from the haunting images of Magnus Stark to the street scenes of Mikael Kennedy to the romanticized women of Chloe Aftel.

On Friday, October 14th David Bias, vice president of Impossible USA and a die-hard instant film lover, will talk about the mission, challenges and successes of The Impossible Project.  In October 2008 The Impossible Project saved the last Polaroid production plant and started to invent and produce totally new instant film materials for traditional Polaroid cameras.  The lecture starts at 7 P.M. at Big Studio in the King Plow Arts Center and is sponsored by Atlanta Celebrates Photography, Big Studio and Jennifer Schwartz Gallery.

Jennifer Schwartz Gallery is located at 1000 Marietta Street, Suite 112, Atlanta, GA 30318.  Gallery hours are Tuesday through Saturday from 11 A.M. to 5 P.M. and by appointment.   For more information call the gallery at (404) 885-1080 or visit www.jenniferschwartzgallery.com.

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